Defending Your Brand Companies Competitive PDF 3ab6fa8fc

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Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks PDF




by T. Calkins : Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks

ISBN : #1137278757 | Date : 2012-10-11

Description :

PDF-d7d58 | Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon – and much more…. Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks


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[Pub.89veW] Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks PDF | by T. Calkins


Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks by by T. Calkins

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Managing Business Electronic Commerce Issues PDF D93ea1d25

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Managing Business With Electronic Commerce: Issues and Trends PDF




: Managing Business With Electronic Commerce: Issues and Trends

ISBN : #1930708122 | Date : 2001-12-24

Description :

PDF-896aa | Because the field of electronic commerce has continued to expand so significantly in recent years, it has become necessary for businesses and organizations to address ways to develop successful business application that aid in its effective utilization. This work addresses this important need and is intended for students, practitioners, researchera and also a general audience with an interest in t… Managing Business With Electronic Commerce: Issues and Trends


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Conversational Capital Create Stuff People PDF 3dab4a6f2

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Conversational Capital: How to Create Stuff People Love to Talk About PDF




by Bertrand Cesvet : Conversational Capital: How to Create Stuff People Love to Talk About

ISBN : #0137145500 | Date : 2008-08-07

Description :

PDF-bf45b | “In The Tipping Point, Malcolm Gladwell presents an important idea without any ‘how to.’ Now Bertrand Cesvet provides the ‘how to’ you need to create ‘Tipping Points’ for your business and success. This book is a compelling presentation of a powerful idea. This is how the new world will do business. Highly recommended if you care about your future.” Stewart Emery, coauthor of int… Conversational Capital: How to Create Stuff People Love to Talk About


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[Pub.53arS] Conversational Capital: How to Create Stuff People Love to Talk About PDF | by Bertrand Cesvet


Conversational Capital: How to Create Stuff People Love to Talk About by by Bertrand Cesvet

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Global Product Lifecycle Management Engineering PDF 4dfa3b73e

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Global Product: Strategy, Product Lifecycle Management and the Billion Customer Question (Decision Engineering) PDF




by John Stark : Global Product: Strategy, Product Lifecycle Management and the Billion Customer Question (Decision Engineering)

ISBN : #1846289149 | Date : 2007-08-24

Description :

PDF-a6388 | Based on interviews with top executives from companies of different sizes and in different industries, this book explains the benefits and challenges of Global Product Development. “Global Product” provides examples from many companies, draws conclusions about best practices, and shows how to manage the innovation, development and support of Global Products. The author is the President of John Sta… Global Product: Strategy, Product Lifecycle Management and the Billion Customer Question (Decision Engineering)


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[Pub.90uGB] Global Product: Strategy, Product Lifecycle Management and the Billion Customer Question (Decision Engineering) PDF | by John Stark


Global Product: Strategy, Product Lifecycle Management and the Billion Customer Question (Decision Engineering) by by John Stark

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Corporate Television 2 0 Unternehmenskommunikation Digitalen PDF Aa5b4f81f

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Corporate Television 2.0: Interne Unternehmenskommunikation mit Bewegten Bildern im digitalen Zeitalter (German Edition) PDF




by Bernadette Bürgi : Corporate Television 2.0: Interne Unternehmenskommunikation mit Bewegten Bildern im digitalen Zeitalter (German Edition)

ISBN : #3834917680 | Date : 2009-07-28

Description :

PDF-481ce | Bernadette Bürgi betrachtet Corporate Television der zweiten Generation (CTV) als theoretisches Konzept. Sie erarbeitet eine Standortbestimmung für CTV in der Praxis und widmet sich der Integration von CTV in die Kommunikationspolitik eines Unternehmens. Gestaltungsempfehlungen als praktische Entscheidungshilfen für den Einsatz von CTV in der internen Unternehmenskommunikation schließen die Ar… Corporate Television 2.0: Interne Unternehmenskommunikation mit Bewegten Bildern im digitalen Zeitalter (German Edition)


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[Pub.57COK] Corporate Television 2.0: Interne Unternehmenskommunikation mit Bewegten Bildern im digitalen Zeitalter (German Edition) PDF | by Bernadette Bürgi


Corporate Television 2.0: Interne Unternehmenskommunikation mit Bewegten Bildern im digitalen Zeitalter (German Edition) by by Bernadette Bürgi

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New Mega Trends Implications Future PDF 237bde0c7

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New Mega Trends: Implications for our Future Lives PDF




by S. Singh : New Mega Trends: Implications for our Future Lives

ISBN : #1137008083 | Date : 2012-09-28

Description :

PDF-bad8d | YOUR GUIDE TO A FULFILLING BUSINESS AND PERSONAL FUTURE Based on research by one of the world’s largest growth-consulting companies, New Mega Trends identifies the ten most important global trends that will define our future, including business models, smart technology, connectivity and convergence and radical social trends. New Mega Trends will give you the tools to not only identify and evaluat… New Mega Trends: Implications for our Future Lives


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[Pub.35GyO] New Mega Trends: Implications for our Future Lives PDF | by S. Singh


New Mega Trends: Implications for our Future Lives by by S. Singh

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Product Planning Essentials Kenneth Kahn PDF E5ce7c626

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Product Planning Essentials PDF




by Kenneth B. Kahn : Product Planning Essentials

ISBN : #0761919996 | Date : 2000-09-27

Description :

PDF-34227 | Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Special topics include public policy,… Product Planning Essentials


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[Pub.33joU] Product Planning Essentials PDF | by Kenneth B. Kahn


Product Planning Essentials by by Kenneth B. Kahn

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Meta Luxury Culture Excellence M Ricca PDF 3a5827ca7

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Meta-Luxury: Brands and the Culture of Excellence PDF




by M. Ricca : Meta-Luxury: Brands and the Culture of Excellence

ISBN : #0230293573 | Date : 2012-04-26

Description :

PDF-41f3c | Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations…. Meta-Luxury: Brands and the Culture of Excellence


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[Pub.77bTU] Meta-Luxury: Brands and the Culture of Excellence PDF | by M. Ricca


Meta-Luxury: Brands and the Culture of Excellence by by M. Ricca

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